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If we did seek a legal solution, my proposal would be state-certified glassware. That way, pubs could advertise their state-certified 18- or 20-ounce glasses. That would allow consumers to make their own judgment about places that didn't use certified glassware--effectively making it a market-based enforcement. (Imagine how many people would go to gas stations where a "gallon" was not a certified unit of measure.) It would save a lot of money and reward good behavior rather than punishing bad behavior.
That said, don't count on the fact prices won't be increased along the way. The only reason the glass is smaller is so the brewer wouldn't have to raise prices. Consider the packaging of just about everything, from corn chips to coffee to chocolate bars and you'll see the same phenomenon. Of course, folks reading this story care only about their beer. Count me in!
Seems like two things might work:
One, leave it entirely to grass-roots efforts like Beervana's, which would show up on review sites and blogs. Encourage restaurant reviewers to start carrying pint references when they visit pubs. Yelp, Beertown, etc are seen by a lot of enthusiasts, and it would probably have some small effect.
Two, make it one more thing the health inspector can ding you for. And make a profit-pour violation apply not just to the size of the glass, but to how much the bartenders put in it. An 18 oz glass with an inch of head on it is as much a problem as these mini glasses, and should be noted the same way.
We are all getting ripped off, but that is the life we've chosen.
Considering that beer is big markup item at bars, the should keep a pint a pint. Case closed.
http://www.honestpintproject.org/