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McDonald’s Gets a McMakeover

Started by Jerry Brito · 8 months ago

This week, McDonald’s revealed plans to revamp their product packaging to focus on the freshness and quality of their food.
The new packaging will feature pictures of products and ingredients accompanied by text aimed at “storytelling,” as Oak Brook-based McD ... Continue reading »

4 comments

  • Kristina

    8 months ago

    1. Although I would like to hope that people could see past this, I think you underestimate McDonald's marketing power. There was a study that showed that kids recognized Golden Arches before their own name.

    2. I think the better question about McDonalds is why is a 4-piece nuggets only $1, yet 6 pieces is $2.49, 10 is $3.79, and 20 is $5.19. You could get 2 4-piece nuggets for less than a 6-piece, or save a whole 19 cents for ordering 5, 4-piece nuggets. My friend made this revelation on his last visit.
    reply
  • Packaging Supplier

    5 months ago

    I have to agree with kristina on her comments.
    reply
  • kitchen equipment

    1 month ago

    wow, that's great.. I am a fan of Mc donalds and really love their foods
    reply
  • Jerry Brito

    1 month ago

    Thanks for your message!

    I'm away on my honeymoon and won't be back in the office until May 26. I'll have access to email, but can't promise I will be able to answer you soon.

    Take care,
    Jerry

    Jerry Brito
    Senior Research Fellow
    Mercatus Center at George Mason University
    703-993-4291 • jerry@brito.com
    reply

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