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Pizza Hut Tries Out a New Name: Pasta Hut

Started by Jerry Brito · 9 months ago

In an attempt to attract customers with a healthier and more diverse menu, Pizza Hut has announced plans to temporarily rename thirty of its UK restaurants Pasta Hut. Earlier this year, Pizza Hut introduced two pastas on its US menu: Creamy Chicken Alfredo and Meatball Marinara. And more ... Continue reading »

7 comments

  • Dana

    9 months ago

    Perhaps the dumbest thing i have heard all day (and I spent 4hours in the ER today listening to the crazies). The Pizza Hut name has been embedded in our culture for 60 years. It was the first pizza franchise... It rolls out 3 new pastas and all of a sudden it thinks its the new Olive Garden... Pasta Hut, I call shenanigans.

    PS- Do you think at the completion of the Book-It program you would get a pasta of your choice instead of a personal pan pizza. I would totally pretend to home school a child for some Bacon Mac & Cheese!
    reply
  • teqjack

    9 months ago

    A statement from the company also says that the restaurant plans to sneak ‘hidden vegetables in kids’ meals’.

    Oh goody, potential life-threatening situation and series of lawsuits coming up!

    Yes, I am one of those allergic (admittedly, in my case only to the extent of projectile vomiting, not death) to a number of vegetables, especially peas. I am sure there are some youngsters in the UK with similar difficulties.
    reply
  • Dennis

    9 months ago

    Maybe I'll stop there on my way to the Dress Barn, or maybe I'll just find a marketing firm that knows what they're doing.
    reply
  • Jon

    9 months ago

    Is there a version of April Fools day in England that falls in October? This is clearly a stunt just like it was in the U.S. It would be ridiculous for them to actually formally change the name.
    reply
  • Maryam

    8 months ago

    Kim, once again you have educated me about an important topic! Do they actually think people are stupid enough to believe the menu items at Pasta Hut is healthier than Pizza Hut?
    reply
  • chiropractors marketing

    1 month ago

    It's not surprising that established companies experiment changing their respective brand names in order to adjust their marketing strategies. Just hope that this move would do them well.
    reply
  • welly

    4 weeks ago

    I think, it is all based on market demand. when market demand increases for pasta, Pizza hut marketing strategy take to catch it, among which is the way rename a Pizza Hut with Pasta Hut
    reply

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